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Newpoint was established out of a belief that most advice to business is sub-optimal, focusing on sound bites and fads.

To rectify this, and based on the work of Professor Andrew Cox in critical asset theory and power and leverage in business strategy and operational alignment, Newpoint was established in the early 1990s.

'The Newpoint Way' is dedicated to providing rigorous and robust analysis of strategic and operational problems based on praxis-linking theory and practice to understand the full range of strategic and operational options available before selecting those that optimise performance given current operating conditions.

Our tools and methodologies provide the intellectual focus through which Newpoint's consultants address problems in strategy development and operational alignment.

The company has a core team of highly skilled consultants, augmented by a range of Associates for specialist requirements.

Our people are determined to make a difference - theoretically robust but practical, customer-focused but rigorously challenging.